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British Fashion Awards 2011

alexachunrealVictoria Beckham this week beat the likes of Stella McCartney, Tom Ford and Burberry to win designer brand of the year at the esteemed 2011 British Fashion Awards.

The award for Mrs Beckham's three-year-old label is her first from the British Fashion Council, and confirmed her status as a credible fashion brand. Mrs Beckham’s label was praised for its “focused growth strategy” and its “high levels of sell through”.

Sarah Burton, creative director at Alexander McQueen, was named designer of the year at the fashion industry’s prestigious ‘Oscars’, an award that came as no surprise considering that she designed Kate Middleton’s much-photographed dress for the Royal wedding earlier this year.

The McQueen brand was further honoured when Sam Gainsbury won the Isabella Blow award for fashion creator, after translating the McQueen archive into the Savage Beauty exhibition at New York’s Metropolitan Museum.

The glamorous awards ceremony took place at London’s Savoy Theatre earlier this week, and guests included Kate Moss and British fashion ambassador and UK prime minister’s wife Samantha Cameron.

The awards night also featured the new prize category of the inaugural new establishment award, in recognition of what the Fashion Council called “a movement in British fashion that is taking the industry by storm”.

This award, which highlighted the increased breadth of the British fashion industry, went to London fashion week favourite Christopher Kane, who was praised for his “visionary designs”.

Mr Kane’s win highlighted the global influence of a maturing generation of London-based designers, in a capital which has always had new talent and established labels but has struggled in the past to sustain growing brands.

For the second year running, TV presenter Alexa Chung won the British style award, the only prize decided by public vote, narrowly beating the Duchess of Cambridge.